How to Prevent Getting Your App Rejected from the App Store - and What To Do If It Does

After putting in hard work and time creating an iOS app, you're not quite done. It's time to submit it to the App Store. Before submitting your app, there are some steps you can take to increase your chances of it getting approved the first time around.

Read and follow Apple's Guidelines

While sometimes subjective, the App Store Review Guidelines provide an outline for things to include (and avoid) when in your app.  You should read up on the guidelines before you even begin the design phase of your app.

Test. Test. Test.

Testing is a critical step of the app development process, and should be done before submitting an app for consideration in the App Store. Apple provides a free platform, TestFlight, that allows you to test both internally and externally with multiple users. Up to 25 internal team members can test on 30 different devices each.  Once you’re ready to beta test you can invite up to 10,000 external testers using just their email address. For example, if you have an email list of your customers or potential customers, you could email them and invite them to help beta test your mobile app. This type of feedback is extremely helpful and can help identify user interface issues, as well as any bugs, etc. prior to submitting the app for review.  There is an abbreviated app review conducted by Apple before an app is approved for external testing.

What If My App Still Gets Rejected?

Unfortunately, even after doing all of the above, your app may still get rejected the first time around or even on an update.  This could be because the guidelines weren't interpreted correctly, or some were simply ignored. Regardless of the reason, many of the more than 2.2 million apps in the app store that get rejected initially are for the following main reasons according to Apple:

·      Broken Links
·      Placeholder Content
·      Incomplete Information
·      Inaccurate Descriptions
·      Misleading Users
·      Substandard User Interface
·      Advertisements
·      Web clippings, content aggregators, or a collection of links
·      Repeated Submission of Similar Apps
·      Not enough lasting value

If this happens to you, DON'T PANIC. As stated above, many apps get rejected from the App Store initially and after fixing the issue are then accepted. In fact, at Atmosphere Apps, every app that has ever been initially rejected from the app store was eventually approved. There are sometimes minor issues that need an easy fix, or simply missing information. Read through the explanation of why the app was rejected and fix the issue - and re-submit the app for review. If you are unclear of the explanation, working with an experienced app developer partner will be an advantage. The team at Atmosphere Apps submits apps to the App Store and Google Play on a regular basis and has seen it all. We know how to handle any issues or rejections and get the app approved and out there for people to use. Having the right team in place is a crucial step in the app development process.

Have you had experience getting a mobile app rejected from the App Store? We'd love to hear about it!