Once you’ve built an app – the next step is to get people using it. Even if your app has a successful debut, meaning you have high download numbers, for most mobile apps there is a higher risk of abandonment immediately after download.
More and more these days, businesses in many industries are thinking of ways a mobile app can offer convenience and ease to employees and customers alike. And while it can be tempting to dive into development, it’s a good idea to ask yourself – and any potential development partners – some important questions when considering making a mobile app.
Using the most engaging platforms to get people talking about your product
These days, social media is for so much more than just a place to share your best selfies or stunning photos of your trip to Europe - social media is a place for people to connect with others about a business, idea or product. Now, more than ever, social media is changing the way businesses and organizations market products and promote ideas.
When building a personal brand, being authentic on social media will be the ultimate key.
In today’s fast-paced technological world, the importance of growing one’s personal brand is growing more paramount. A personal brand that is clear, consistent and engaging enables both individuals and companies to present themselves in the best possible light to potential employers, consumers, and connections.
As a mobile app developer I will almost always argue that building your own native mobile app is an unprecedented way to engage your customers. While the budget constraints of small business ownership might not afford your own app, there are plenty of ways you can take advantage of mobile to help your business compete.